"The world has a new top brand. As recently reported by Fortune, Google has taken over the top spot from Apple. The search-engine-based tech giant saw its value increase by 24% last year, to $109.5 billion. But Google won out mainly because Apple's fall was even more dramatic. The iPhone company saw its value drop by 26%, to $107.1 billion. Amazon, the world's third-most valuable brand, is not far behind, at $106.4 billion."