"diminishing returns are the law, not an exception"

In my last post, I shared quantifiable data on what level of household income is enough to maximize happiness. (hint: it's a lower number than you would guess) It's tempting to think that a bit more income will lead to a bit more happiness, but the scientific data refutes that notion.

Seth Godin recently shared his thoughts on how much is enough:

An overlooked secret to effectiveness (and happiness)

"Knowing where 'enough' is.

More might be better for awhile, but sooner or later, it can't always be better. Diminishing returns are the law, not an exception.

If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we've reached 'enough', we're almost certainly going to get it wrong."